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Having a valid email address is the bedrock for any organization or business that wants to succeed especially through consumer communication email marketing. Whether or not email marketing is your only method of communicating with customers or it is just one of the different channels you use, verifying clients’ email addresses at the time of entry is an important priority so you can maximize your campaign’s contactable audience and deliverability because the deliverability of your emails depends greatly on your sender reputation. It is one thing to grow your email list but it is also another thing to learn how to verify the validity of the emails. So if you’ve been collecting emails for your email list and you want to avoid sending emails to the wrong addresses and the emails bouncing back, you always have to validate the email addresses before clicking the ‘send’ button.
To learn everything you want to know about Email Validation, then this blog post is for you.
WHAT IS EMAIL VALIDATION?
Email validation can be defined as the process of confirming if the emails on your email list are active, misspelled, or overall valid. Email validation can also refer to a set of procedures that help to confirm if emails exist or if email addresses are deliverable. Without email validation, you will be wasting your hard-earned naira or dollars on email campaigns that go directly to the spam boxes.
Email validation also confirms if a particular email address exists with a dependable domain like Yahoo or Gmail. There are tools that help you as a digital professional to verify emails and these tools help to run fast checks to check if those email addresses are Valid[If an email is considered valid, it means that such email address is error-free and it exists], Invalid [If an email is considered invalid, it simply means it full od DNS or Syntax errors], or Risky [Then if it is risky, the recipient of the email address exists but some things might result in the mail bouncing]. These email validation/verifiers/ checker tools include Email Validator, Pabbly Email Verification, and ValidateEmail Address etc.
It’s important that you verify the validity of the emails because you don’t want to send emails to inactive email addresses, especially if you’re using paid email marketing. That can result in you having some issues in your account and you can even get banned from operating your account.
HOW DOES EMAIL VALIDATION HELP
Email validation has its benefits in executing marketing campaigns and they include:
- Email validation increases ROI and it helps to save money by not sending emails to invalid recipients.
- Having a high conversion rate as it helps to send emails to the right email addresses.
- Email validation also helps to improve email deliverability by removing invalid email addresses from your list and at the same time reducing bounce rates.
The best way to verify if an email address is valid is by using this software called LEOPATHU
I’ll leave a link below the post for you to navigate this website but before you can access the website fully, you’ll have to create an account.
Creating an account just involves the basic signup process which includes; inputting your email address, and your preferred choice of username, and password, and voila! your account has been set up. Once you have your account set up, the next step is to ‘Verify Email tab’.
You’ll be directed to the page where you can now upload your email list. You can only upload a CSV file or a TXT file.
Click on ‘.‘Choose file, for me, I prefer to save my files as ‘TXT’ for this purpose. After it has been successfully uploaded, you can now click on ‘Validate’. So now it says ‘List Added In Queue For Processing‘ and if you scroll down, you can also see that the status is progressing.
Click on ‘Result’ and you will see it’s still progressing. Note that this is going to take a while and the time depends on the number of emails that you have on the list. So, here, I have about 22 emails on this list and it took me about a few minutes for this to finish running and give me back the result. After five minutes because of the number of my emails, my results were shown and it said ‘Valid email is 22, no spam emails, no domain emails, and roll emails’ as you can see in the screenshot below;
So that simply means, I have a pretty solid email list here, so check yours and and do let me know in the comments below.
Using this email verifier helps you to be sure that the emails on your list are real, valid, and also able to accept any email you send to them. This will also help reduce your bounce rate, your email sender reputation will also be high, and your deliverability as high as 98%.
So, Goodluck!!
